Delin LIn
Sunday, November 14, 2010
Propaganda in Advertising/PR
This commercial is using the advertising technique glittering generalities. The advertiser campaign slogan is burger is man food. The advertiser is generalizing that their Texan burger is man food.
1 comment:
Cecilia Deck
November 23, 2010 at 8:50 AM
Also "common man" appeal . . . he's just a regular guy.
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Also "common man" appeal . . . he's just a regular guy.
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