Monday, October 4, 2010
Week 2 Media Impact
A great media research project that can impact the world is a study of the relation between advertisement and impulsive buying. A good way to test this is to create a lot of advertisement for something that is not a necessity. Then advertise this item on tv radio and anything else that would get peoples attention. The point of this is to see if people would buy something they don't need. If they buy it then advertisement has a huge media impact. This research is considered random sampling and i believe that most people would not buy this item. but of course there will be a few people who do. If people see enough of an ad of something they would eventually give it a try.
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Advertising is very broad. The question is how you would advertise it, when and through what channels?
ReplyDeleteMost things we buy are not necessities, if you think about how people live in most parts of the world.
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